Home Staging Tips for Redondo Beach Homes

Home staging is an important part of the preparation process when selling a house.  Whether fully staging the home using a professional stager, or simply de-cluttering and adding something to the owners current furniture, staging can make the difference between a home selling quickly and sitting on the market.  Here are a few pointers to help prepare your Redondo Beach home for sale.  If you have given any thought to selling your home in Torrance or the South Bay, we can help.  Contact us for information on how we sell homes or find the value of your home in Redondo Beach CA.



Vista Sotheby’s International Office Locations in the South Bay

Vista Sotheby’s International Manhattan Beach

Vista Sotheby's International Realty Manhattan Beach

2501 N Sepulveda Blvd
Manhattan  Beach, CA 90266
Office: +1310.546.7611



Vista Sotheby’s International Realty Hermosa Beach

Vista Sotheby's International Realty Hermosa Beach

200 Pier Avenue
Suites 305 & 306
Hermosa Beach, CA 90254
Office: +1310.546.7611


Vista Sotheby’s International Realty North Manhattan

Vista Sotheby's International Realty North Manhattan

3300 Highland Ave
Manhattan Beach, CA 90266
Office: +1310.546.7561



Vista Sotheby’s International Realty Downtown Manhattan Beach

Vista Sotheby's International Realty

916 Manhattan Ave
Manhattan Beach, CA 90266
Office: +1310.546.7561



Vista Sotheby’s International Hollywood Riviera

Vista Sotheby's International Realty Hollywood Riviera

1801 S Catalina
Redondo Beach, CA 90277
Office: +1310.5418271



Vista Sotheby’s International Realty Palos Verdes Peninsula

Vista Sotheby's International Realty Palos Verdes

608 Silver Spur, Suite 103
Palos Verdes Peninsula, CA 90274
Office: +1310.541.8271


Vista Sotheby’s International Realty Downtown Manhattan Beach

Vista Sotheby's International Realty downtown manhattan Beach

1144 Highland
Manhattan Beach, CA 90266
Office: +1310.546.7611



Vista Sotheby’s International Realty Palos Verdes Estates

Vista Sotheby's International Realty downtown manhattan Beach

16 Malaga Cove Plaza
Palos Verdes Estates, CA 90274
Office: +1310.375.0583


Just Sold – 2209 Nelson Redondo Beach CA

This better than new coastal craftsman is as beautiful on the inside as the outside and dramatically different than the standard Redondo townhome.  From the moment you see 2209 Nelson in Redondo Beach you’ll realize that this is unlike anything on the market.  Entering the home, you’ll be struck by the bright and open floorplan and attention to details. From the nine foot high ceilings,  6″ oak flooring to the El Dorado stone fireplace to the wainscoting and custom colors this home is designer perfect.  The lower level features a bright and open floorplan for today’s lifestyle and perfectly blends beach casual with modern luxury.  Ideal for entertaining the home features an open kitchen with granite counters, stainless appliances, Merillat maple cabinetry, center island and breakfast bar.  The kitchen opens to both the dining area and the spacious living room.  Direct access to the private backyard and patio is ideal for indoor outdoor living.

Contact listing agent Keith Kyle with Vista Sotheby’s International Realty for more information.

Head upstairs to 3 beautiful  bedrooms plus the incredible master suite.  All bedrooms offer plantation shutters, vaulted ceilings, recessed lights, and all enjoy an abundance of natural light.  The master suite is a stunning retreat bathed in natural light, with vaulted ceilings, beautiful stone fireplace, private sitting area, balcony, and walk in closet.  The spacious master bath offers separate jacuzzi tub and shower, dual vanities, marble countertops and travertine flooring.  This beautiful home is a rare find in today’s market of cookie cutter homes.  View the 2209 Nelson photo gallery or visit the virtual tour.

  • $1,195,000
  • 4 bedrooms
  • 2 1/2 bathrooms
  • Fully detached – feels like a single family home
  • Private patio and yard
  • 2,350 square feet (approx – buyer to verify)
  • Craftsman Style
  • Decorator perfect interior
  • Open Layout
  • Traditional floorplan

Are all Realtors and Listing Agents the Same in Redondo Beach?

By Keith Kyle

While this post is about realtors in Redondo Beach, it really applies to any city and any market.  Simply put there are good realtors, average realtors, and bad realtors.    The irony is that the commission is the same for almost all realtors (in Redondo Beach the standard commission is 2.5% to both the buyer’s and seller’s agents)….

So why would anyone hire a listing agent that wasn’t good?Livingrom-View-small

That’s a great question without an easy answer.  Buying or selling a home is often the most important financial decision someone will make in their lives, and putting that in the hands of someone for any reason other than them being the best and willing to put in the most effort just doesn’t make sense.

So what is the difference?

As with anything in life or any profession, there are good realtors, bad realtors and most are somewhere in the middle.  We’re lucky here in the South Bay as many agents are not only full time professionals, but very good at what they do.  A good realtor is a local expert, uses the latest technology for their clients, is a good negotiator and communicator, someone that will go beyond the normal services offered and first and foremost, one that puts the clients needs ahead of their own.

A good realtor…..

  • Knows the market and gives the very best pricing advice (even when it’s not exactly what the seller wants to hear…it our jobs to be the experts.
  • Helps the seller understand how best to prepare the home for sale (again often not exactly what the seller always wants to hear as it often involves cleaning things up, removing family photos, redecorating a bit and all in a home that is often “perfect” in the sellers eyes.
  • Offers staging advice or even actual staging (see some of the past staging we’ve offered for free)

    Warm and Inviting

    Warm and Inviting

  • Uses a professional photographer
  • Uses the latest technology including custom videos, property websites, virtual tours, and social media to ensure the greatest exposure for the home
  • Actively networks with other agents to know the market above and beyond simply knowing what’s on the MLS
  • Offers guidance on timing, negotiations, and preps the client on the entire process BEFORE it happens.
  • Steers the escrow process to be least stressful on the seller and towards a successful close.
  • Communicates throughout the process.  Realtors may know what is supposed to happen and when, but the client is relying on the agent to make sure that they understand the process and know where things are at in the process.

A bad realtor…..

  • Doesn’t know the competition or the very latest price information (such as trying to find the actual sales prices of homes in escrow) and relies on very basic information (or worse yet the valuation that appears on Zillow and similar sites)
  • Doesn’t offer guidance on getting the home ready and how to get the most impact and interest when it hits the market.
  • Simply puts out a for sale sign and prints some flyers and that’s the entire marketing plan
  • Takes pictures themselves and often on their phone.   Often these agents won’t do any more than take a few exterior photos as it’s “too much work” to get the inside cleaned up a bit for photos.
  • Offers little to no advice on the offer process, negotiations, and the various details that will come up during escrow.  They’re often caught off guard when a problem arises instead of planning for it.
  • Puts their needs ahead of the sellers which can mean them “steering” the process to their own buyer or not giving the home proper exposure so they can try and find a buyer and take both sides of the commission.

Think Home Staging Doesn’t Make Much of a Difference?

By Keith Kyle

It always amazes me the little effort some realtors put into selling their listing and how much money they may be leaving on the table for their clients.   One of the biggest differences in what realtor do (or don’t do) is how they present the home.  From staging to cleaning, to photography, it all matters.

Staging isn’t something done in most listings but it can make a huge difference.  Whether it’s staging a vacant home or adding to or rearranging the sellers own furniture (more often than not its actually decluttering), staging serves many purposes but it always helps present the home in a better light.

The photos above show a recent listing of mine before we staged it and after.  This was the same light, both clean and looking good but what a difference staging makes. It was a beautiful condo in Fusion South Bay, and likely would have done just fine without staging but for this home it served several purposes.  The most obvious is that it can take a rather cold and sterile feeling room and make it far more warm and inviting.  For this particular condo, it was on the smaller side with only 1000 square feet, so the additional purpose is eliminating many buyer perceived concerns.  Rooms are often bigger than they appear when empty and buyers often wonder if their furniture will fit, whether the bedroom will even hold a queen bed, where the TV is going to go.  All of this can be eliminated by staging properly and the buyer hesitations are eliminated and buyer then tend only to focus on the positives.  The sale of this home set the new sales record for an “A” floorplan unit in Fusion.

New Listing in Fusion South Bay – Beautifully upgraded “A” Floorplan for sale

Coming to the market in early November, this beautifully updated condo offers the perfect combination of newer construction, active lifestyle, ideal location and affordable price. Located at 5404 149th Place #11 in the Hollyglen area of Hawthorne, this upgraded condo offers gleaming hardwood floors, granite countertops, in unit laundry, stainless appliances and an oversized patio. With 2 bedrooms and 2 bathrooms, each on a different level, this is ideal for a multitude of lifestyles.  See information and floorplan of Fusion South Bay “A” unit.

Fusion at South Bay is one of the few newer construction gated communities in the South Bay and is ideally located just across the street from Manhattan Beach. Enjoy the community pool and spa, the basketball court, small park or take a short 5 minute drive to the beach.  Fusion is also located in the Hollyglen neighborhood with students attending the award winning Wiseburn School District

Contact listing agent Keith Kyle for more information or a sneak preview.

Keith-Kyle-Realtor-smallKeith Kyle – Top Producer, RealtorVista_Google

Vista Sotheby’s International Realty


2501 N Sepulveda, Manhattan Beach CA 90266


Are All Redondo Beach Listing Agents the Same?

It always surprises me just how little effort and expertise goes into prepping and presenting homes for sale.  In a real estate community like Redondo Beach, with median home prices often nearing $1.0M, you would think that all realtors would be good. The way a home is presented in marketing and advertising can mean the difference between getting an offer or sitting on the market and can mean 10’s of thousands of dollars to a home seller.


Above is a great example that I came across the other day while searching listings.  These pictures of one bedroom condos for sale in The Village of Redondo Beach make a great impact as they are generally the same room, floorplan and angle.  Honestly which would you be more inclined to see and visit?  Both properties were vacant but the home on the left was staged and professional photographer used.  It simply looks brighter and more inviting and a buyer would be far more likely to want to take a look and tour the home.

So why do some sellers choose realtors that put so little effort into selling their Torrance homes?

That’s a great question but there is really no great answer.  Sellers sometimes use a friend of the family, perhaps someone they know, or someone that sends out flyers to the neighborhood.  Regardless of where the realtor comes from it’s astounding that sellers don’t ask how the realtor will prep and market the property.

So what should a Redondo Beach home seller do?

Research….find out which agents are successful selling in the area and find out why.  Then look at past listings to see how the homes look.  It’s no mistake that some agents just have better looking listings.  Some agents simply do more and want every home they sell to look as good as possible.  Ask to see marketing samples and insist on your realtor using a professional photographer as it can make a huge difference.  Sellers have one chance to be a “new listing” and take advantage of the interest and momentum that comes along with that. Would you rather have your home look like the one on the left, or the one on the right.  Keep in mind that the commission you are paying is usually the same….whether your realtor does the bare minimum and puts forward little effort, or goes well above and beyond to market your home.



Good Ways Not To Sell a House

Even in this market, with multiple offers and sales prices often well beyond list price there are still ways not to sell a house.  Not every Redondo 2 on a lot townhomesaspect is under our control as realtors, or the sellers, but at some level what’s the point in even listing a home in which there are so many obstacles that it isn’t going to sell anyway.

I recently came across a listing in an area that I sell frequently and was surprised at just how many ways they’re trying to deter me from selling it.

Let’s start with the big one…price.  This is clearly a rising market so I understand pricing slightly higher than the last similar sale….but those were turnkey and highly upgraded.  Trying to set a price record on something that doesn’t warrant it is bad enough on it’s own…but that’s just the first challenge….

Oh wait….it’s subject to inspection.  So now I can’t get my clients in to take a look

What….there’s more?  Oh it’s tenant occupied and we can’t move in for almost 12 months?

So to recap my clients should by a home that’s overpriced that they can’t see, and then can’t move into until next year…..

….maybe we should wait for the next one….

DRE# 01712785