Luxury homes in Redondo Beach

Are All Redondo Beach Listing Agents the Same?

It always surprises me just how little effort and expertise goes into prepping and presenting homes for sale.  In a real estate community like Redondo Beach, with median home prices often nearing $1.0M, you would think that all realtors would be good. The way a home is presented in marketing and advertising can mean the difference between getting an offer or sitting on the market and can mean 10’s of thousands of dollars to a home seller.

Photo-comparison

Above is a great example that I came across the other day while searching listings.  These pictures of one bedroom condos for sale in The Village of Redondo Beach make a great impact as they are generally the same room, floorplan and angle.  Honestly which would you be more inclined to see and visit?  Both properties were vacant but the home on the left was staged and professional photographer used.  It simply looks brighter and more inviting and a buyer would be far more likely to want to take a look and tour the home.

So why do some sellers choose realtors that put so little effort into selling their Torrance homes?

That’s a great question but there is really no great answer.  Sellers sometimes use a friend of the family, perhaps someone they know, or someone that sends out flyers to the neighborhood.  Regardless of where the realtor comes from it’s astounding that sellers don’t ask how the realtor will prep and market the property.

So what should a Redondo Beach home seller do?

Research….find out which agents are successful selling in the area and find out why.  Then look at past listings to see how the homes look.  It’s no mistake that some agents just have better looking listings.  Some agents simply do more and want every home they sell to look as good as possible.  Ask to see marketing samples and insist on your realtor using a professional photographer as it can make a huge difference.  Sellers have one chance to be a “new listing” and take advantage of the interest and momentum that comes along with that. Would you rather have your home look like the one on the left, or the one on the right.  Keep in mind that the commission you are paying is usually the same….whether your realtor does the bare minimum and puts forward little effort, or goes well above and beyond to market your home.


Button-Redondo-Sellers

 

Kids activities in Redondo Beach

Done the right way….we sell more than just houses….

With the dawn of a new year, it really got me thinking about what we do as Realtors and why, If done with the right motives, it’s so rewarding.  In the stresses of an escrow, or in the challenges of a day of showing houses, it’s easy to lose sight of what selling a home can mean and for many it’s just another “deal”.  But that’s not at all what this is about.  I work with many first time home buyers and it is no exaggeration to think that this decision that I’m helping them make is nothing short of life altering.  The home someone chooses is more than just granite counters, 2.5 bathrooms, corner lot, fixer or turn key….it is choosing a neighborhood, choosing neighbors, choosing schools, and even choosing a lifestyle.   It’s about people…the people the home buyer doesn’t even know yet that may end up being friends for life.

Have you ever checked in on past clients years later and met the neighbors or school friends, or met the son or daughters best friend from next door?  These are people that may be in our clients lives forever…and it was partially due to a decision we helped them make.  Yes we sell houses, but it is so much more than that.  Every client we have deserves to be treated with this understanding and not only will it likely help your business, it makes real estate and selling homes one of the more rewarding jobs imaginable in my eyes.

Keith Kyle is a residential real estate specialist with South Bay Brokers in Manhattan Beach, CA

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Vista Sotheby's International

Vista Sotheby’s International Realty is one of the top real estate brokerages in the South Bay and Southern California with offices in Redondo Beach and throughout the South Bay

ADDRESS:

1801 S Catalina Ave, Redondo Beach, CA 90277

Phone:

310.251.2344

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keith.kyle@vistasir.com

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DRE#01712785

keith kyle

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Sotheby's International

Welcome to Sotheby's International Realty representing buyers and sellers of fine South Bay and Southern California properties

Redondo Beach Real Estate & Homes. All rights reserved. Information deemed reliable but not guaranteed

Keith Kyle – Licensed Realtor – Vista Sothebys International Realty – DRE#01712785

The listing information set forth on this site is based upon information which we consider reliable, but because it has been supplied by third parties to our franchisees (who in turn supplied it to us), we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, including price, or withdrawal without notice. All dimensions are approximate and have not been verified by the selling party and cannot be verified by Sotheby’s International Realty Affiliates LLC. It is recommended that you hire a professional in the business of determining dimensions, such as an appraiser, architect or civil engineer, to determine such information. Sotheby’s International Realty ® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission.