This better than new coastal craftsman is as beautiful on the inside as the outside and dramatically different than the standard Redondo townhome. From the moment you see 2209 Nelson in Redondo Beach you’ll realize that this is unlike anything on the market. Entering the home, you’ll be struck by the bright and open floorplan and attention to details. From the nine foot high ceilings, 6″ oak flooring to the El Dorado stone fireplace to the wainscoting and custom colors this home is designer perfect. The lower level features a bright and open floorplan for today’s lifestyle and perfectly blends beach casual with modern luxury. Ideal for entertaining the home features an open kitchen with granite counters, stainless appliances, Merillat maple cabinetry, center island and breakfast bar. The kitchen opens to both the dining area and the spacious living room. Direct access to the private backyard and patio is ideal for indoor outdoor living.
Head upstairs to 3 beautiful bedrooms plus the incredible master suite. All bedrooms offer plantation shutters, vaulted ceilings, recessed lights, and all enjoy an abundance of natural light. The master suite is a stunning retreat bathed in natural light, with vaulted ceilings, beautiful stone fireplace, private sitting area, balcony, and walk in closet. The spacious master bath offers separate jacuzzi tub and shower, dual vanities, marble countertops and travertine flooring. This beautiful home is a rare find in today’s market of cookie cutter homes. View the 2209 Nelson photo gallery or visit the virtual tour.
While this post is about realtors in Redondo Beach, it really applies to any city and any market. Simply put there are good realtors, average realtors, and bad realtors. The irony is that the commission is the same for almost all realtors (in Redondo Beach the standard commission is 2.5% to both the buyer’s and seller’s agents)….
So why would anyone hire a listing agent that wasn’t good?
That’s a great question without an easy answer. Buying or selling a home is often the most important financial decision someone will make in their lives, and putting that in the hands of someone for any reason other than them being the best and willing to put in the most effort just doesn’t make sense.
So what is the difference?
As with anything in life or any profession, there are good realtors, bad realtors and most are somewhere in the middle. We’re lucky here in the South Bay as many agents are not only full time professionals, but very good at what they do. A good realtor is a local expert, uses the latest technology for their clients, is a good negotiator and communicator, someone that will go beyond the normal services offered and first and foremost, one that puts the clients needs ahead of their own.
A good realtor…..
Knows the market and gives the very best pricing advice (even when it’s not exactly what the seller wants to hear…it our jobs to be the experts.
Helps the seller understand how best to prepare the home for sale (again often not exactly what the seller always wants to hear as it often involves cleaning things up, removing family photos, redecorating a bit and all in a home that is often “perfect” in the sellers eyes.
Uses the latest technology including custom videos, property websites, virtual tours, and social media to ensure the greatest exposure for the home
Actively networks with other agents to know the market above and beyond simply knowing what’s on the MLS
Offers guidance on timing, negotiations, and preps the client on the entire process BEFORE it happens.
Steers the escrow process to be least stressful on the seller and towards a successful close.
Communicates throughout the process. Realtors may know what is supposed to happen and when, but the client is relying on the agent to make sure that they understand the process and know where things are at in the process.
A bad realtor…..
Doesn’t know the competition or the very latest price information (such as trying to find the actual sales prices of homes in escrow) and relies on very basic information (or worse yet the valuation that appears on Zillow and similar sites)
Doesn’t offer guidance on getting the home ready and how to get the most impact and interest when it hits the market.
Simply puts out a for sale sign and prints some flyers and that’s the entire marketing plan
Takes pictures themselves and often on their phone. Often these agents won’t do any more than take a few exterior photos as it’s “too much work” to get the inside cleaned up a bit for photos.
Offers little to no advice on the offer process, negotiations, and the various details that will come up during escrow. They’re often caught off guard when a problem arises instead of planning for it.
Puts their needs ahead of the sellers which can mean them “steering” the process to their own buyer or not giving the home proper exposure so they can try and find a buyer and take both sides of the commission.
It always amazes me the little effort some realtors put into selling their listing and how much money they may be leaving on the table for their clients. One of the biggest differences in what realtor do (or don’t do) is how they present the home. From staging to cleaning, to photography, it all matters.
Staging isn’t something done in most listings but it can make a huge difference. Whether it’s staging a vacant home or adding to or rearranging the sellers own furniture (more often than not its actually decluttering), staging serves many purposes but it always helps present the home in a better light.
The photos above show a recent listing of mine before we staged it and after. This was the same light, both clean and looking good but what a difference staging makes. It was a beautiful condo in Fusion South Bay, and likely would have done just fine without staging but for this home it served several purposes. The most obvious is that it can take a rather cold and sterile feeling room and make it far more warm and inviting. For this particular condo, it was on the smaller side with only 1000 square feet, so the additional purpose is eliminating many buyer perceived concerns. Rooms are often bigger than they appear when empty and buyers often wonder if their furniture will fit, whether the bedroom will even hold a queen bed, where the TV is going to go. All of this can be eliminated by staging properly and the buyer hesitations are eliminated and buyer then tend only to focus on the positives. The sale of this home set the new sales record for an “A” floorplan unit in Fusion.