Top Redondo Beach realtors

Are all Realtors and Listing Agents the Same in Redondo Beach?

By Keith Kyle

While this post is about realtors in Redondo Beach, it really applies to any city and any market.  Simply put there are good realtors, average realtors, and bad realtors.    The irony is that the commission is the same for almost all realtors (in Redondo Beach the standard commission is 2.5% to both the buyer’s and seller’s agents)….

So why would anyone hire a listing agent that wasn’t good?

That’s a great question without an easy answer.  Buying or selling a home is often the most important financial decision someone will make in their lives, and putting that in the hands of someone for any reason other than them being the best and willing to put in the most effort just doesn’t make sense.

So what is the difference?

As with anything in life or any profession, there are good realtors, bad realtors and most are somewhere in the middle.  We’re lucky here in the South Bay as many agents are not only full time professionals, but very good at what they do.  A good realtor is a local expert, uses the latest technology for their clients, is a good negotiator and communicator, someone that will go beyond the normal services offered and first and foremost, one that puts the clients needs ahead of their own.

A good realtor…..

  • Knows the market and gives the very best pricing advice (even when it’s not exactly what the seller wants to hear…it our jobs to be the experts.
  • Helps the seller understand how best to prepare the home for sale (again often not exactly what the seller always wants to hear as it often involves cleaning things up, removing family photos, redecorating a bit and all in a home that is often “perfect” in the sellers eyes.Redondo Beach homes
  • Offers staging advice or even actual staging (see some of the past staging we’ve offered for free)
  • Uses a professional photographer
  • Uses the latest technology including custom videos, property websites, virtual tours, and social media to ensure the greatest exposure for the home
  • Actively networks with other agents to know the market above and beyond simply knowing what’s on the MLS
  • Offers guidance on timing, negotiations, and preps the client on the entire process BEFORE it happens.
  • Steers the escrow process to be least stressful on the seller and towards a successful close.
  • Communicates throughout the process.  Realtors may know what is supposed to happen and when, but the client is relying on the agent to make sure that they understand the process and know where things are at in the process.

A bad realtor…..

  • Doesn’t know the competition or the very latest price information (such as trying to find the actual sales prices of homes in escrow) and relies on very basic information (or worse yet the valuation that appears on Zillow and similar sites)
  • Doesn’t offer guidance on getting the home ready and how to get the most impact and interest when it hits the market.
  • Simply puts out a for sale sign and prints some flyers and that’s the entire marketing plan
  • Takes pictures themselves and often on their phone.   Often these agents won’t do any more than take a few exterior photos as it’s “too much work” to get the inside cleaned up a bit for photos.
  • Offers little to no advice on the offer process, negotiations, and the various details that will come up during escrow.  They’re often caught off guard when a problem arises instead of planning for it.
  • Puts their needs ahead of the sellers which can mean them “steering” the process to their own buyer or not giving the home proper exposure so they can try and find a buyer and take both sides of the commission.

Think Home Staging Doesn’t Make Much of a Difference?

By Keith Kyle

It always amazes me the little effort some realtors put into selling their listing and how much money they may be leaving on the table for their clients.   One of the biggest differences in what realtor do (or don’t do) is how they present the home.  From staging to cleaning, to photography, it all matters.

Staging isn’t something done in most listings but it can make a huge difference.  Whether it’s staging a vacant home or adding to or rearranging the sellers own furniture (more often than not its actually decluttering), staging serves many purposes but it always helps present the home in a better light.

Before staging and afterThe photos above show a recent listing of mine before we staged it and after.  This was the same light, both clean and looking good but what a difference staging makes. It was a beautiful condo in Fusion South Bay, and likely would have done just fine without staging but for this home it served several purposes.  The most obvious is that it can take a rather cold and sterile feeling room and make it far more warm and inviting.  For this particular condo, it was on the smaller side with only 1000 square feet, so the additional purpose is eliminating many buyer perceived concerns.  Rooms are often bigger than they appear when empty and buyers often wonder if their furniture will fit, whether the bedroom will even hold a queen bed, where the TV is going to go.  All of this can be eliminated by staging properly and the buyer hesitations are eliminated and buyer then tend only to focus on the positives.  The sale of this home set the new sales record for an “A” floorplan unit in Fusion.

Brookside Village Redondo Beach

Get Out of the Rental Game – New Listings in Brookside Village Redondo Beach

By Keith Kylepool area of Brookside Village

Brookside Village, located at the corner of Camino Real and Prospect, is the most affordable way of living in the beach close community of South Redondo Beach.  At the moment there are a number of homes for sale in the complex and may be one of the best ways of getting out of the world of renting and getting into owning a home.  The complex was built around 1970 and features 385 units ranging from one bedrooms to 3 bedrooms.  There are also a number of differences between the various buildings and addresses with some buildings feeling more like condos while others feeling more like townhomes.  In the two story buildings the 2nd floor units offer vaulted ceilings and even though the square footage may be the same they feel much larger.  Contact us for more information on the condos at Brookside Village.

Home Spotlight – 717 Esplanade in Redondo Beach

Sometimes spectacular homes don’t sell.  That’s usually due to them being overpriced, but that still doesn’t make the homes any less cool.  This weeks spotlight home is located oceanfront in Redondo Beach on at 717 Esplanade.  The home is magnificent in just about every way with a higher elevation than anything comparable on the Strand in Manhattan Beach and Hermosa Beach and an oversized lot of over 11,000 feet allowing the home to be very large at over 7000 feet while still having incredible outdoor areas with a patio and a pool (not to mention the beach and ocean are only 40 feet away?) With 4 bedrooms and 6 1/2 baths the spaces are large with tremendous views of course.

Having said all of that the home was originally listed at $14,250,000 in May of 2013!  That’s a long time on the market in any circumstances but given that the past two years have possibly been the hottest since 2006 with prices skyrocketing and demand at an all time high, it’s pretty clear that even at the current price of $12,999,999 it’s still sitting.  If this home were in Manhattan or Hermosa it likely would have sold prior to it being listed, but the reality is that it’s not in Manhattan or Hermosa.  It’s a spectacular house in and even more spectacular location but given the highest previous number was $8.1M and that was for a 21,000 foot lot it’s still a reach, but who knows….with the asking price for the oceanfront condos at 1500 Esplanade being $4,000,000 and up, values are getting more in line with 717 Esplanade all of the time.

 

King Harbor Boat Parade- Holidays

Redondo Beach Boat Parade Happens this Weekend in King Harbor

By Keith Kyle

Two of the cooler things in Redondo Beach is the very tight community and of course the ocean.  What better way to combine the two than the annual boat parade in King Harbor.  Come and see this unique tradition with boats decked out in lights, paddleboarders, outrigger canoes, Santa and more.  The boat parade is happening on Saturday December 12 with the paddleboard parade at 4:30 and the boat parade beginning at 5:45.  They’ll have bleacher seating in Moonstone Park (see map below) and food trucks will be there starting at 3:30.  How can you go wrong with boats, sunsets, food, and the holidays!

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Vista Sotheby's International

Vista Sotheby’s International Realty is one of the top real estate brokerages in the South Bay and Southern California with offices in Redondo Beach and throughout the South Bay

ADDRESS:

1801 S Catalina Ave, Redondo Beach, CA 90277

Phone:

310.251.2344

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keith.kyle@vistasir.com

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keith kyle

Top Producing Realtor

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Welcome to Sotheby's International Realty representing buyers and sellers of fine South Bay and Southern California properties

Redondo Beach Real Estate & Homes. All rights reserved. Information deemed reliable but not guaranteed

Keith Kyle – Licensed Realtor – Vista Sothebys International Realty – DRE#01712785

The listing information set forth on this site is based upon information which we consider reliable, but because it has been supplied by third parties to our franchisees (who in turn supplied it to us), we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, including price, or withdrawal without notice. All dimensions are approximate and have not been verified by the selling party and cannot be verified by Sotheby’s International Realty Affiliates LLC. It is recommended that you hire a professional in the business of determining dimensions, such as an appraiser, architect or civil engineer, to determine such information. Sotheby’s International Realty ® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission.